Customer Engagement

The importance of building customer experience

building customer experience

The Internet and globalisation has created an entirely new business environment that has empowered consumers like never before. Consumers now have more choices and businesses have more competition. The importance of building customer experience has increased exponentially over the past decade, and will continue to do so in the future. It is becoming difficult to…

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Customer Experience in a Competitive World

Customer Experience in a Competitive World

Customer experience is becoming increasingly important as business continues to go global and the marketing space expands. The time when competition was local, or at most national, is long gone. Business can no longer rely on being a big fish in a small pond. Competition has now shifted from physical geography to a digital landscape…

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5 tips to keep customers engaged

5 tips for keeping customers engaged

Customers are the reason businesses exist and no business can last long if it doesn’t get the attention of potential customers and keep their attention by turning them into repeat customers. Building a long term relationship requires customer engagement and there are a number of paths to keep customers engaged. And all these paths follow…

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Customer experience in banking

customer experience in banking

The local bank branch has been the traditional centre of customer experience in banking.  It was more than just a convenience, it was the place where customers interacted directly with the bank as an institution, and with its employees.  This changed in the 1980’s and 90’s as banks began to centralise their customer service.  The…

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