Customer Loyalty

The importance of building customer experience

building customer experience

The Internet and globalisation has created an entirely new business environment that has empowered consumers like never before. Consumers now have more choices and businesses have more competition. The importance of building customer experience has increased exponentially over the past decade, and will continue to do so in the future. It is becoming difficult to…

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How employee engagement leads to customer loyalty

How employee engagement leads to customer loyalty

Companies spend billions each year attempting to increase customer loyalty.  There are surveys, special deals and rewards programs all intended to keep customers loyal.  And while much of this works at least to some extent, a lot of it could be considered wasted energy.  After all, how many rewards programs does the average consumer belong…

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Customer Experience in a Competitive World

Customer Experience in a Competitive World

Customer experience is becoming increasingly important as business continues to go global and the marketing space expands. The time when competition was local, or at most national, is long gone. Business can no longer rely on being a big fish in a small pond. Competition has now shifted from physical geography to a digital landscape…

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Creating customer satisfaction online

creating customer satisfaction online

Satisfied customers will stay with your brand, but satisfaction is more than just being happy with a product or service. In the modern online world, building customer loyalty is based as much on interaction as on action. It’s important to realise that the Internet isn’t really a direct connection. Rather, it is a line of…

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Benefits of the net promoter score

Benefits of the Net Promoter Score

The net promoter score has a number of benefits. While it certainly cannot answer every question, it is an important part of building quality customer relations and positioning your company for expansion. It can be checked periodically, enabling you to compare results from one period of time to another. The net promoter score is also…

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Tips on keeping customer loyalty

customer loyalty

Modern business finds itself in a completely unique situation. It’s gone global and yet it seems like it’s existing in a small town, where everybody talks to everybody and where generating customer loyalty is the only way to stay in business long term. The same technology that enables a business to sell to a customer…

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Developing Customer Loyalty in Banking

Ezisay customer loyalty in finance

For banking institutions, just like retail businesses, seeking a new level of sustainable profitability is a constant challenge. Over the last half-dozen years, bank retention rates and loyalty scores have remained stubbornly low, even as other banking options have emerged. With online banking now part of the norm, retail banks need to refocus their efforts…

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