Surveys

Pros and cons of the Likert Scale

The first step in writing great survey questions is to know what you are looking for. Knowing what kind of data you want will go a long way in helping you formulate questions that will actually result in the data you want. For example, when would a yes or no answer be sufficient? Do you…

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6 keys to writing great online survey questions

6 keys to writing great online survey questions

Writing great online survey questions may seem easy, but it’s also easy to make mistakes and end up not gathering the data that you really need. There’s no point in going to the trouble of developing and deploying a survey, only to find that it doesn’t provide the answers you were looking for. Here are…

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Survey rating questions vs ranking questions

rating questions vs ranking questions

The terms, rating and ranking, often get confused when referring to survey questions.  The reason for this is that both types of survey questions are generally multiple choice.  The best way to distinguish between the two is to understand what the different types of questions are looking for. So here is our run down of rating…

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10 Tips for a Great Survey

When building a survey, the number one thing to consider is your audience. Keeping your audience engaged is a fail-proof design for successful survey writing. Remember you’ve only got about 30 seconds to engage them so make sure your questions are not only clear, concise and thoughtfully formulated but also able to be acted upon…

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