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The key to customer satisfaction in modern enterprise

Technology is changing the marketing landscape and immediacy of customer satisfaction as never before. The difference between today and yesterday is that previous technologies like radio and television were extensions of the existing means of communication, including newspapers and magazines. In a sense, they were simply taking technology to the [...]

Understanding the Net Promoter Score

There is some confusion about what a net promoter score® actually is. Some people consider it to be the percentage of customers who would happily and willingly promote a particular company. This isn’t actually the case. The net promoter score isn’t a percentage, it’s an absolute number that’s arrived at [...]

Anonymous Employee Surveys – Good or Bad?

An employee survey can provide business with great insights into employee satisfaction, engagement, as well as feedback on organisational changes among other things. With so many outlets for people to share their thoughts and opinions - Facebook, Twitter as well as phone calls and catch ups with friends and family - [...]

Tips on keeping customer loyalty

Modern business finds itself in a completely unique situation. It’s gone global and yet it seems like it’s existing in a small town, where everybody talks to everybody and where generating customer loyalty is the only way to stay in business long term. The same technology that enables a business [...]

Why a short survey is best

Surveys are a great way to monitor your business by gathering feedback from your customers. Feedback that is gathered effectively and analysed correctly can provide a useful understanding that helps you grow your business while strengthening relationships with your customer base. The key is to gather quality information in the [...]

Getting the most out of customer satisfaction surveys

Customer service is an important factor in keeping any business alive. Not only does it create new customers by word of mouth, it also generates repeat business by encouraging customer loyalty. Customer satisfaction surveys can assist you in satisfying your customers by helping you identify problems and by informing you [...]