Posts Tagged ‘customer satisfaction survey’

The basics of customer satisfaction

basics of customer satisfaction

The ultimate achievement in branding is when a particular brand becomes synonymous with the product itself. Two of the most successful brand labels in history are Coca Cola and McDonalds. Everyone knows that Coke refers to a particular type of soft drink and Maccas and their golden arches is the fast food chain. Every entrepreneur would like…

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What is customer satisfaction?

customer centricity

These two words are not new but will determine the success or failure of any business, of any size, in any industry. So what is customer satisfaction? Customer satisfaction is a measure of how products or services supplied by a business meet or exceed customer expectation. The definition of customer satisfaction, as defined in “Marketing…

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