Posts Tagged ‘know your customer’

The importance of empathy in online surveys

There is an important element that is often overlooked when writing survey questions. That element is empathy. The importance of empathy in online surveys is vital to getting the honest and reliable responses that provide you with the information you need. What do your customers actually think? You must be able to relate if you…

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The key to customer satisfaction in modern enterprise

basics of customer satisfaction

Technology is changing the marketing landscape and immediacy of customer satisfaction as never before. The difference between today and yesterday is that previous technologies like radio and television were extensions of the existing means of communication, including newspapers and magazines. In a sense, they were simply taking technology to the next logical level. However, the…

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Different types of customers

know your customer

Most of us have had the experience of standing in line at the checkout and knowing the customer ahead of us is going to be trouble. There are all sorts of indications, from body language to the way they communicate, to the people around them. Sure enough, the trouble starts when they reach the cashier.…

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