Posts Tagged ‘nps’

Knowing what net promoter score benchmark applies to your business

Benefits of the Net Promoter Score

The net promoter score is regarded as an important marketing metric and practically every business leader wants to know how good their net promoter score is. The problem is that the net promoter score isn’t always a black and white issue. It isn’t always that easy to get accurate figures. While NPS research does provide…

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Benefits of the net promoter score

Benefits of the Net Promoter Score

The net promoter score has a number of benefits. While it certainly cannot answer every question, it is an important part of building quality customer relations and positioning your company for expansion. It can be checked periodically, enabling you to compare results from one period of time to another. The net promoter score is also…

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Understanding the Net Promoter Score

There is some confusion about what a net promoter score® actually is. Some people consider it to be the percentage of customers who would happily and willingly promote a particular company. This isn’t actually the case. The net promoter score isn’t a percentage, it’s an absolute number that’s arrived at by figuring percentages. Net Promoter…

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What is customer satisfaction?

customer centricity

These two words are not new but will determine the success or failure of any business, of any size, in any industry. So what is customer satisfaction? Customer satisfaction is a measure of how products or services supplied by a business meet or exceed customer expectation. The definition of customer satisfaction, as defined in “Marketing…

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