Posts Tagged ‘voice of the customer’

The importance of empathy in online surveys

There is an important element that is often overlooked when writing survey questions. That element is empathy. The importance of empathy in online surveys is vital to getting the honest and reliable responses that provide you with the information you need. What do your customers actually think? You must be able to relate if you…

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Overcoming barriers to customer satisfaction

overcoming barriers to customer satisfaction

Overcoming barriers to customer satisfaction is critical, particularly since all companies are in one of two positions regarding customer satisfaction. They either improve customer satisfaction by integrating customer feedback into day to day operations, or they don’t. Even though it is certainly important know what customers think, there are two primary reasons why companies may…

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Tips on keeping customer loyalty

customer loyalty

Modern business finds itself in a completely unique situation. It’s gone global and yet it seems like it’s existing in a small town, where everybody talks to everybody and where generating customer loyalty is the only way to stay in business long term. The same technology that enables a business to sell to a customer…

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